Skip to content 
Serving the Community with Excellence Since 2002
A Journey of Success and Dedication
Our journey began in Atlanta, GA, in 2002, where we established a strong foundation built on delivering top-notch workmanship and customer service. As our reputation grew, so did our passion for providing reliable roofing solutions. Since moving operations to Charleston in 2009, we have continued to build and refine our team to best serve the community.
In 2023, our current leader, Adam brought his professional engineering and construction management background to Willow Ash Roofing with a mission. To take the great foundation that has been established and inject new energy to bring Willow Ash to a larger community. We want to help more people.
With a commitment to maintaining proactive communication and empathetic customer service, we not only want to provide exceptional service to more of the community for their home exterior needs, but we want to provide a workplace where members of the community can thrive, grow and feel fulfilled in their work. So, when you hire Willow Ash Roofing, you’re not just hiring another roofing contractor, you’re allowing your friends and neighbors a chance to serve you and provide an experience that you will not find elsewhere.
Locally Owned and Family Operated
As a locally owned and family-operated business, we understand the value of personal connections and the importance of treating our customers like family. Our roots are firmly planted in the community, and we genuinely care about the well-being and satisfaction of our clients. When you choose Willow Ash Roofing, you can trust that you are not just a customer but a valued member of our extended roofing family:
- Years of industry experience have sharpened our skills and deepened our roofing knowledge.
- Our team is made up of dedicated, highly trained roofing professionals.
- We have the expertise to handle all types of roofing projects—repairs, installations, and more.
- Equipped with the right tools and know-how, we get the job done right the first time.
Customer-Centric Approach
We place a strong emphasis on customer satisfaction. We believe that exceptional service goes beyond quality craftsmanship; it requires personalized attention and a deep understanding of our clients’ needs. Our team takes the time to listen, educate, and guide you through the roofing process, ensuring that you are well-informed and confident in your decision. Learn more about our flexible financing options to make your roofing project affordable.
Our Mission
We exist to protect homeowners through uncompromising craftsmanship and clear guidance—because decisions about your home should be made with clarity and confidence.
Our Vision
At Willow Ash, our vision is to become the standard in exterior construction across the Southeast, scaling elite craftsmanship without compromise. We build more than structures; we build exceptional careers, trusted partnerships, and a legacy of integrity in the communities we serve.
A Promise of Excellence
When you choose Willow Ash Roofing, you are choosing a partner dedicated to providing outstanding roofing solutions. We strive for excellence in every project we undertake, utilizing the finest materials and employing industry best practices. Our commitment to quality craftsmanship, attention to detail, and unwavering integrity sets us apart as a trusted leader in the roofing industry.
THE WILLOW ASH ROOFING TEAM
Our team is the heart of Willow Ash Roofing. From the first call to the final shingle, we’re here to make your project smooth, stress-free, and built to last.
Adam Lacey - Owner
As the owner of Willow Ash Roofing, Adam is dedicated to putting clients first and building a company known for professionalism, honesty, and proactive communication. His goal is to make every project as smooth and stress-free as possible. Outside of work, Adam enjoys being outdoors - whether that’s playing sports, spending time on the water, or cheering on his two sons, Nolan and Clay, alongside his wife Katie at local youth sporting events.
Fredy Polanco - Production Manager
Born in Honduras and fluent in both Spanish and English, Fredy ensures every Willow Ash Roofing project is completed with exceptional quality and care. He treats every customer like family, handling challenges with reliability, trustworthiness, and a calm smile. Fredy is the steady hand that keeps projects on track and clients confident, and when he’s not working, he enjoys fishing or relaxing with friends.
Oriana Castillo - Administrative Assistant
Oriana Castillo is the lifeblood of the Willow Ash Roofing team, keeping everything running smoothly behind the scenes. From answering phones and scheduling appointments to creating marketing material and organizing calendars, she ensures clients are cared for quickly and the team stays on track. While born in Honduras, Oriana speaks English fluently and brings warmth, energy, and reliability to every task. Outside of work, she enjoys spending time with her family and singing.
